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AI and Product Builder  ·  Founder  ·  Growth Analytics

Shabbir Jethajiwala.

I build products end to end and I measure whether they actually work. Two AI platforms, a mobile game with its own analytics stack, a 65K audience grown from zero, and AED 500K+ in brand revenue, all before finishing A Levels.

  • Sharjah, UAE
  • TETR College of Business, 2026 to 2030
  • Open to AI and product roles
Trust Issues app icon Latest Build Trust Issues Mobile game, Unity and C#. In closed testing on Google Play.
Shabbir Jethajiwala, portrait
48H To build a winning AI platform
65K+ Audience built from zero
500K+ AED revenue generated
6.3M Peak reel views

Previously collaborated with

Burj Khalifa Burj Al Arab Atlantis The Palm Ain Dubai Danube Properties Trendyol Amazon Affiliate Temu Alist Dubai Aquarium Global Village IMG Worlds Burj Khalifa Burj Al Arab Atlantis The Palm Ain Dubai Danube Properties Trendyol Amazon Affiliate Temu Alist Dubai Aquarium Global Village IMG Worlds

The Journey

Where I have built,
learned and shipped.

Jun 2026 to Present Sharjah, UAE Now
🎮
Solo Developer and Designer
Trust Issues  ·  Mobile Game, Google Play Closed Testing

Designed, built and shipped a gothic rage-platformer for Android and WebGL on my own: 25,000 lines of C# across 55 scripts and 161 commits in nine weeks in Unity 6, with real-time head to head multiplayer over Photon. Built a custom player analytics pipeline end to end, from the Unity event client through a Node and Express server into Postgres and a live dashboard, tracking deaths by cause, time per level, session length, and a player drop-off funnel. Designed the in-game reward economy around a soft currency earned by dying and spent on cosmetics only, with anti-farming caps and daily return bonuses. Monetisation is deliberately deferred until live player data justifies it. Also handled the full release path: Play Console, privacy and data safety declarations, UGC compliance, keystore, closed test track.

2026 to Present Dubai, UAE Now
🎙️
Cofounder
Charlie  ·  AI Recruitment Platform

Led the concept direction, marketing strategy, and go to market execution for Charlie, an AI powered first round interview platform built in 48 hours at the TETR College of Business Hackathon 2026, which we won. Received 1,200+ votes in two days with zero paid promotion, placing us among the top competing teams. The platform conducts structured voice interviews 24/7, scores candidates across five dimensions, and delivers instant recruiter reports. Already operating with 3 pilot organisations including Mechispike and Dhara NGO, with active interest from a senior engineer at Daimler Trucks. Priced at $3 per interview at 80% gross margin. Backed by $500 in seed funding from TETR's Innovation Fund.

2026 to Present UAE and UK
📚
Founder and Builder
MakeMeRevise.com  ·  EdTech Platform

Actively building an AI powered A Level revision platform that goes beyond static resources. Generates personalised science based revision roadmaps around each student's exam date using spaced repetition, Pomodoro, and interleaving. Features in development include AI chat assistant with photo upload, mock exams with examiner style feedback, and flashcard tools. Secured $750 in funding from TETR's Innovation Fund to build and launch the platform. Managing the full product lifecycle independently from concept through to paywall integration.

2026 to Present Remote Now
📈
TikTok Manager and Growth Lead
Ankett Kedia  ·  20 Year B2B Sales Leader and INSEAD MBA Admissions Committee Member

Own strategy, editing, and publishing for the channel end to end. Took the account from zero to 82K total views and 1,200+ likes across 28 posts in the first month. Engineered a three video breakout between 23 and 25 July that generated 62,700+ views in 72 hours, including a single post that hit 35,000 views. Sustained a ~1.8% engagement rate across all 28 posts, with 200+ shares driving off-platform reach. Every post runs as a hypothesis: hook, format, and posting window tested against the previous week's data, then the winners scaled.

Oct 2025 to Mar 2026 UAE
🏗️
Venture Building Fellow
Gurukul Innovation Lab  ·  National Startup Fellowship

Completed a six month structured fellowship covering ideation, validation, market research, and early-stage product thinking. Explored problem identification and go to market frameworks. A foundational introduction to how startups are built from scratch.

2020 to Present UAE and India
📲
Cofounded and Led Influencer Marketing
@TheRashidaDiaries  ·  Lifestyle and Culture Platform

A family lifestyle platform covering UAE and India. Grew to 65,000+ followers with three reels surpassing 1M views each, zero paid promotion. Peak single reel at 6.3M views. The platform earns through sponsored brand collaborations with venues and lifestyle brands, generating AED 500,000+ across the team. Partners include Burj Khalifa, Burj Al Arab, Atlantis, Ain Dubai, Danube Properties, and 50+ regional names. Also produce AI generated video using Higgsfield, with output crossing 100K+ views, and track performance across 200+ posts to identify the formats that actually convert.

Aug 2025 New Delhi, India
🏥
Operations Intern
Aakash Healthcare Super Speciality Hospital

Rotated through Gastroenterology, ENT, Internal Medicine, and Orthopaedics. Embedded in HR, Call Centre, Media and Communications, and a 3D Printing lab. Participated in 5+ live OT surgeries. Analysed business support functions and identified operational optimisation strategies across a large, complex organisation.

What I Bring

Skills that
actually ship things.

AI Product Building

Shipped an AI interview platform in 48 hours at the TETR Hackathon 2026, which we won with the highest vote count across 26+ teams. Building MakeMeRevise end to end: AI chat assistant with photo upload, mock exams with automated examiner-style marking, AI notes, flashcards, and a dynamically generated revision roadmap. Also shipped a full mobile game solo in Unity and C#, with real-time multiplayer and its own telemetry backend. I scope, prototype, and ship myself without waiting on an engineering team.

Data, Experimentation and Behavioural Analytics

Ran performance analysis across 200+ posts to identify which formats produce outlier outcomes, then rebuilt the content strategy around them. Engineered a deliberate three-video breakout that produced 62,700+ views in 72 hours. Built a full player analytics pipeline for my own game, from the Unity event client through to a Postgres backed dashboard, to measure deaths by cause, time per level, and player drop-off. Comfortable with segmentation, engagement and retention metrics, cohort behaviour, and A/B style iteration. Proficient in Excel, Power BI, and Microsoft Access.

Monetisation and Commercial Partnerships

Co-founded @TheRashidaDiaries, the platform behind AED 500K+ in brand collaborations with 50+ UAE brands including Burj Khalifa, Burj Al Arab, and Atlantis. Ran prospecting, outreach, negotiation, and delivery. Also priced and modelled Charlie at $3 per interview at 80% gross margin. I think about revenue mechanics, not just growth vanity metrics.

Audience Growth and Retention

Grew @TheRashidaDiaries from zero to 65K followers with three reels crossing 1M views each and a peak of 6.3M, all with zero paid promotion. Grew a second account from zero to 82K views in its first month. Five years of learning what makes an audience come back, share, and buy, which is the same problem as player engagement and retention.

Startup and Venture Building

Completed a six month venture building fellowship at Gurukul Innovation Lab covering ideation, validation, market research, and early-stage product frameworks. Raised $1,250 in total across two products from TETR's Innovation Fund. Currently at TETR College of Business, where the curriculum is building real businesses rather than sitting lectures. Still early in the journey and building fast.

Cross-Cultural Commercial Range

Active in brand partnerships across Dubai, Sharjah, RAK, and India. Building businesses across 7 countries at TETR: Dubai, US, UK, India, Ghana, Argentina, and China. Comfortable operating in different cultural contexts and adapting how I communicate to the room, which matters when you are dealing with brands, founders, and users across very different markets.

Shipped, Building, Testing

Work with
numbers attached.

Closed Testing Google Play Solo Build
Trust Issues

A gothic rage-platformer for Android and WebGL, built solo in Unity 6: 25,000 lines of C# across 55 scripts and 161 commits in nine weeks. Forty hand-designed floors, nineteen catalogued trap types, four bosses, and real-time head to head races over Photon. The whole design premise is that the obvious path is the lie, and that every death should teach you exactly one thing.

The part I care most about sits underneath the game. I built a custom player analytics pipeline end to end because I wanted to know why players quit rather than guess: the Unity client batches gameplay events over HTTPS into a Node and Express server, which writes to Postgres and serves a live dashboard. It tracks deaths by cause, time spent per level, session length, mode popularity, and a drop-off funnel showing how far players actually get before they stop. There is deliberately no monetisation in the build. The in-game currency is earned by dying and spends on cosmetics only, and I am waiting on real player data before introducing anything beyond that.

25,000+ lines of C# in 9 weeks
Custom analytics pipeline, Unity to Postgres
Photon real-time multiplayer
40 floors across 4 worlds
Join the Test
Live Early Customers
Charlie

Charlie is an AI powered first round interview platform built in 48 hours at the TETR College of Business Hackathon 2026, which we won. Share a link, candidates interview instantly with Charlie's adaptive AI voice, and a scored report lands in the recruiter dashboard. No scheduling, no bias, same rigour at candidate 1 and candidate 1,000. Received 1,200+ votes in two days with zero paid promotion. Already operating with 3 pilot organisations including Mechispike and Dhara NGO, with active interest from a senior engineer at Daimler Trucks. Backed by $500 in seed funding from TETR's Innovation Fund.

Won TETR Hackathon 2026
1,200+ votes across 26+ teams
3 pilot organisations
$3 per interview at 80% margin
Visit Charlie
In Development
MakeMeRevise.com

An AI powered revision platform being built for A Level students who need structure, not just resources. The core idea: a personalised, science based study roadmap dynamically built around each student's exam date, using spaced repetition, Pomodoro, and interleaving. Features in active development include AI chat assistant with photo upload, mock exams with examiner style feedback, AI notes, and flashcards. Backed by $750 from TETR's Innovation Fund, with paywall integration underway ahead of public launch.

$750 TETR Innovation Fund
4 AI features in development
Solo concept to paywall
Preview Site
Growth Experiment Ongoing
Zero to 82K — A Cold-Start Channel

A B2B sales leader with two decades of experience and no short-form presence. I took the account from a standing start and treated every post as a test rather than a publish: hook variant, format, and posting window measured against the previous week, then the winners scaled. Month one closed at 82K total views, 1,200+ likes and a ~1.8% engagement rate across 28 posts. The clearest result was a deliberate three-video sequence between 23 and 25 July that compounded into 62,700+ views in 72 hours, with one post alone reaching 35,000. 200+ shares carried it off-platform, which is where the actual audience growth came from.

0 to 82K views in month one
62,700+ views in a 72 hour window
~1.8% engagement across 28 posts
200+ shares driving off-platform reach

Recognition

Built on
discipline.

📖
Youngest Hafiz in the GCC
Memorised the full Quran at age 9 with a score of 97%. Personally acknowledged by H.H. the Ruler of Sharjah.
🎓
3 A Stars Predicted at A Level
Chemistry, Mathematics, Biology at Scholars International Academy. IGCSE top performer with 6 A Stars in a cohort of 100+ students.
👑
Deputy Head Boy
Elected student leader representing a 500+ student school. Coordinated governance and events across multiple years.
🏆
MUN Best Chair at DISSEC
Highest distinction for presiding officer out of approximately 12 chairs. Participated in 3+ international conferences as delegate.
🌱
Academic Excellence Award
Recognised across multiple consecutive years in a batch of 100+ students at MSB Private School.
🌍
TETR College of Business
Building businesses hands on across 7 countries. Dubai, US, UK, India, Ghana, Argentina, and China. No lectures, only execution.
🌊
Environmental Awareness Lead
Led a mangrove conservation awareness campaign in the UAE, driving community participation in coastal restoration.
🤲
Gaza Aid and Community Outreach
Volunteered in a UAE community aid drive packaging food, clothing, and supplies for shipment to Gaza. Involved in multiple community outreach programmes across the UAE, and taught younger students to complete their Hifz.

What Drives Me

The more people,
the more confident.

"The more the people, the more confident I feel."

Someone asked me that when I was young. I was representing my school at an event, stepping on stage in front of a crowd, and they asked how I did it without getting nervous. I did not have to think. The answer came straight out: the more the people, the more confident I feel.

That answer has stayed with me. Not because it was impressive to say, but because it was genuinely true and I had no idea that was unusual. Large rooms do not shrink me. They focus me. I have been walking into those rooms ever since: school competitions, MUN conferences, standing in front of judges, speaking to rooms of people I have never met. Every single time, that same thing holds.

The other thing that shaped how I work has nothing to do with business. At nine years old I memorised 604 pages of the Quran and scored 97%. Nobody made it interesting for me. There was no shortcut and no reward waiting at the end of each session. It was just showing up, repeating, getting corrected, and showing up again. That kind of work taught me what sustained effort on a hard thing actually feels like, years before I ever thought about building anything.

Two things I know about myself because of those two experiences: I do not shrink under pressure. And I can do the unglamorous work for as long as it takes.

About

The person
behind it all.

Co-founded a family lifestyle platform that grew to 65K followers and generated AED 500K+ in brand collaborations. Involved in the marketing strategy and execution behind Charlie, built in 48 hours for the TETR Hackathon 2026. Won the hackathon, securing the highest vote count across 26+ competing teams with 1,200+ votes. Currently building MakeMeRevise from the ground up, an AI revision platform with chat, automated mock exam marking, and a personalised study roadmap. Completing A Levels with three A Stars predicted in Chemistry, Mathematics, and Biology while doing all of this.

Still early, and aware of what I do not know yet. But the working habits were built long before the businesses were: the discipline came from memorising the full Quran at nine, and it is still how I approach everything I pick up.

Always looking to be in rooms where I am the least experienced person. Always looking to learn from people who have done what I am trying to do. Open to being corrected, challenged, and pushed.

  • BasedSharjah, UAE
  • EducationA Levels · TETR 2026 to 2030
  • LanguagesEnglish · Hindi · Urdu · Gujarati
  • ToolsUnity · C# · Node.js · PostgreSQL · Claude · Power BI
  • LearningAI Product · Recommendation Systems · Growth Experimentation
  • EmailNuruddinshabbir3@gmail.com
  • Phone+971 55 696 1826

Contact

Let us build
together.

Brand Collaborations
Sponsored reels, venue reviews, story promotions across UAE and India
Nuruddinshabbir3@gmail.com
Work Opportunities
AI and product internships, founder's office, growth and venture roles
LinkedIn Profile
Startup and Content Discussions
Always open to founders, investors, and builders
@therashidadiaries

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